Marketing is my calling!

This summer, I had the incredible opportunity to deepen my knowledge of marketing and product development through hands-on experience at Loram Maintenance of Way, Inc. ! My time there was not just a simple internship; it was a transformative journey that allowed me to immerse myself fully in the dynamic world of marketing within the context of a leading company in the maintenance of railway infrastructure. From the outset, I was actively involved in creating a variety of campaign materials, which included everything from digital advertisements to print brochures, all designed to effectively communicate the value of our products and services to our target audience. This creative process was not only fulfilling but also challenged me to think critically about how to convey complex information in an engaging and accessible manner.

In addition to my work on campaign materials, I had the opportunity to contribute to product strategy discussions, where I learned how to analyze market needs and align them with our product offerings. This involved collaborating with cross-functional teams, including sales, engineering, and customer service, to ensure that our strategies were comprehensive and reflected the realities of the market. I gained valuable insights into how different departments interact and how their collective efforts drive the success of the company. My involvement in these discussions honed my analytical skills, as I was required to interpret data and feedback to make informed recommendations that could impact our approach.

Furthermore, I conducted in-depth research that played a crucial role in guiding business decisions. This research encompassed a wide range of topics, including competitor analysis, customer preferences, and emerging industry trends. By synthesizing this information, I was able to contribute to presentations that informed strategic planning sessions, giving me a front-row seat to the decision-making processes that shape the company's future. The experience significantly expanded my understanding of industry dynamics and the factors that influence market behavior, which I believe will be invaluable as I continue my career in marketing.

Overall, this experience allowed me to grow both professionally and personally, sharpening my communication, adaptability, and confidence in real-world settings. Engaging with diverse teams and navigating the complexities of a corporate environment taught me the importance of flexibility and open-mindedness. I learned to articulate my ideas clearly and persuasively, which is a vital skill in any professional context. I’m so thankful and blessed to have been given this role! A special thank you goes to Nate Bachman for being such a great mentor and boss throughout my journey. His guidance and support were instrumental in helping me navigate the challenges I faced and in maximizing my learning opportunities during my time at Loram. I am excited to apply everything I have learned as I move forward in my career!